In-Store Product Research Influences Most Smartphone Owners

Source: http://www.marketingcharts.com/wp/interactive/in-store-product-research-influences-most-smartphone-owners-decisions-23300/ 14% of American smartphone owners who have scanned or texted for product information while in-store say they made an unplanned purchase as a result, according to [download page] a September 2012 report from Vibes. Yet, an almost equal proportion (15%) report being dissuaded from making a purchase. Still, a plurality say that the […]